Case Study: BCBGMaxAzria achieves 525% higher click-through rates and a 20% email revenue lift with Bluecore

Fashion Powerhouse Taps Bluecore to Introduce First Triggered Email Program in Company History, Creating New Revenue Stream

BCBGMaxAzria, the global fashion house founded by Max Azria with more than 700 stores and a large online presence, had no customer lifecycle or triggered email programs and needed a cost‑effective, easy‑to‑use solution that would integrate with its existing IT stack, personalize communications, and boost revenue while reducing manual marketing tasks.

BCBGMaxAzria deployed Bluecore’s JavaScript‑based marketing automation platform, rolling out behavioral triggers (growing from 4 to 8) with a fast, low‑friction implementation. The triggered campaigns delivered a 525% increase in click‑through rate and a 220% lift in click‑to‑open rate versus non‑triggered emails, and accounted for nearly 20% of email‑driven revenue in the first quarter, while streamlining daily operations and producing strong ROI.

BCBGMaxAzria

Tom Lamb

eCommerce Marketing Manager