Case Study: evo achieves scalable 1:1 email marketing and 5-10x engagement lifts with Bluecore

evo Makes Intelligent Email Marketing Scalable with Bluecore

evo, a fast-growing online retailer of outdoor gear and apparel, faced a critical marketing challenge: its email program relied on manual, calendar-driven “batch and blast” sends that couldn’t target shoppers based on behavior or scale without adding headcount. Previous triggered-email attempts were slow and impersonal, so evo needed a solution that would automate decisions and deliver timely, relevant 1:1 messages.

Partnering with Bluecore, evo launched automated, behavior-driven campaigns—including cart and search abandonment, price-decrease, low-inventory, and back-in-stock alerts—and scaled to 15 high-performing flows without extra staff. The results were significant: 5–7x higher open rates, 10x higher click-through rates versus batch sends, and a 15–20% revenue lift in a six-month split test; evo continues expanding its Bluecore-powered program.

evo

Nathan Decker

Director of eCommerce