Case Study: Vineyard Vines achieves massive ROI and 1:1 personalized engagement with Bluecore

Every Day Should Feel This Good How vineyard vines Sees a Whale of ROI With Bluecore

vineyard vines, the lifestyle apparel brand known for its smiling pink whale and roots on Martha’s Vineyard, has grown into a 90+ store and thriving eCommerce retailer. As the business scaled, its marketing struggled with one-size-fits-all “batch and blast” emails that failed to drive meaningful engagement or reflect individual shopping behaviors, so the team set out to personalize communications and improve customer experience across channels.

Partnering with Bluecore, vineyard vines moved to data-driven, 1:1 messaging using Predictive Audiences and Audience Insights to expand targeted email reach, run smarter cross-channel campaigns, and identify high-converting “hidden gem” products. The results were dramatic: campaign audiences grew from a few thousand to hundreds of thousands with open rates of 68–77% and RPE lifts of 572–759% (St. Patrick’s Day and Easter), a 182% ROI lift on Facebook retargeting, plus multiple campaigns seeing 81–124% higher RPE versus prior batch-and-blast efforts.

Vineyard Vines

Elise Sondheim

CRM Specialist