Case Study: Discount School Supply achieves precise product recommendations and streamlined email marketing with Bluecore

Discount School Supply Rethinks Email Marketing with Bluecore

Discount School Supply, a multi-channel retailer of early-childhood and kindergarten products, faced the challenge of matching thousands of SKUs to a highly diverse customer base (public/private schools, daycares, home providers, etc.). The company needed faster, more reliable ways to segment audiences, surface relevant product recommendations, and avoid manual data feeds and siloed email systems that slowed campaigns and decision-making.

Partnering with Bluecore, Discount School Supply consolidated its email marketing on a single platform that overlays customer, behavior, and product data to generate precise segments and real-time recommendations. The integration eliminated manual data feeds, streamlined workflows, made complex metrics accessible to marketers, and improved campaign speed and relevance — delivering more helpful shopping experiences and an ongoing, collaborative partnership for future innovation.

Discount School Supply

Peter Walter

Director of eCommerce Marketing