Case Study: Best Buy Canada achieves faster, data-backed personalized email campaigns and higher revenue with Bluecore

Best Buy Canada Makes Marketing Smarter with Bluecore

Best Buy Canada, a leading omnichannel retailer of consumer electronics, needed to move beyond calendar-driven, manual email sends and add 1:1 personalization without heavy IT support. The marketing team sought a fast, easy-to-use solution to launch triggered campaigns and better tailor messages to customers’ behaviors.

By implementing Bluecore, Best Buy Canada rapidly deployed triggers (cart and product abandon, search/category abandon, new arrivals, price drops, back-in-stock, post-purchase) using an intuitive Visual Template Editor and audience tools—cutting campaign build time from weeks to days. Relying on Bluecore’s data and Customer Success guidance, the team iterated with A/B tests (e.g., removing prices) and drove major gains: search-abandon click-to-open +54% and RPE +162%, back-in-stock click-to-open +103% and RPE +156%, with similar uplifts in total revenue—results the team continues to scale.

Best Buy Canada

Ron Yatco

Marketing Manager