Case Study: WPG Publishers achieves nearly doubled ad click-through rates with BlueConic

WPG increases service levels to readers and advertisers, using BlueConic

WPG Publishers, a Western European multimedia group (160 million euro revenue, 25+ brands) needed to stop mis‑targeting passionate soccer fans on sites like Voetbal International and to identify anonymous visitors so it could deliver the right content and ads in real time. WPG enlisted BlueConic to profile anonymous and known visitors across web, mobile and social channels and enable dynamic, real‑time personalization.

BlueConic built individual cross‑channel profiles and applied a scoring algorithm to predict team preference (over 90% accuracy), then used real‑time segmentation to serve tailored articles and advertisements. The result: nearly doubled click‑through rates on targeted ads, better site experiences for anonymous and known visitors, stronger negotiating leverage with media agencies, and increased ability to sell premium ad inventory — outcomes WPG is now rolling out to other labels.

WPG Publishers

Gert-Jan Schikker

New Media Manager