Case Study: Essity achieves 50% lower CPA and 25% higher ROAS with BlueConic

Wiping Out Inefficiency Essity Optimizes Return on Ad Spend with BlueConic

Essity, a global leader in hygiene and health, was struggling as cookie loss and tightening privacy laws undermined its remarketing efforts. Although it had rich first‑party data, that data was siloed across systems and unable to be tied together for effective targeting, so Essity partnered with BlueConic and its customer data platform (CDP) to solve the problem.

Using BlueConic’s CDP, Essity unified disparate data into single customer profiles, built real‑time audience segments, and activated them to platforms like Meta and Instagram via out‑of‑the‑box integrations. The results were strong: in two months Essity reduced cost per acquisition by 50%, grew online shop revenue by 42%, and increased ROAS by 25% while cutting retargeting spend by 20%, delivering more conversions at lower cost.

Essity

Juan Luis Juarez Perez

Marketing Technology Manager