Case Study: WEHCO Media achieves 100% growth in digital subscriptions with BlueConic

WEHCO Media Achieves 100% Subscription Growth

WEHCO Media, publisher of the Northwest Arkansas Democrat Gazette, faced low digital subscription conversion from a basic five-article paywall and needed a data-driven metering approach to personalize offers and drive reader revenue. To unify anonymous and known reader data and activate personalized messages across website and email, WEHCO turned to BlueConic and its customer data platform.

BlueConic implemented persistent first‑party profiles and a content metering solution that personalized paywall prompts and newsletter offers based on individual interests and behaviors, with data passed to Campaign Monitor for targeted email outreach. The BlueConic-powered strategy doubled WEHCO Media’s digital subscriptions (100% growth) and improved recognition of known versus anonymous readers, increasing conversion opportunities.

WEHCO Media

Eric Gilreath

Digital Audience & Technology Director