Case Study: Voetbal International boosts fan engagement with BlueConic

Voetbal International boosts club newsletter CTR 150% with BlueConic

Voetbal International (VI), a leading football media brand in the Netherlands, faced a challenge with limited email marketing and an inability to tailor content to individual readers' club interests. To deepen fan engagement and drive smarter growth, they partnered with the customer data platform BlueConic to modernize their data strategy.

Using BlueConic, VI identified fans' favorite football clubs through behavioral signals and a confirmation pop-up. This data was then used to power personalized newsletter sign-ups and club-focused email campaigns. The solution from BlueConic delivered significant results, including a 326% better conversion rate on club-focused pop-ups and a 150% higher click-through rate on personalized newsletters.

Voetbal International