Case Study: Vanarama achieves 85% higher conversion with BlueConic unified profiles

Vanarama boosts conversions 85% with BlueConic

Vanarama, a UK-based vehicle leasing company, faced significant challenges due to the long-term nature of its customer purchase cycles. Their data was scattered across various systems, making it difficult to identify in-market customers and their intent, which led to an over-reliance on ineffective third-party data. To address this data scarcity and gain a unified view of the customer, they partnered with BlueConic and implemented its customer data platform.

Using BlueConic, Vanarama unified customer profiles from across its ecosystem, creating granular intent segments based on first-party data. This allowed them to orchestrate personalized, multi-channel customer journeys. The solution delivered an 85% higher conversion rate from these new segments and improved their return on ad spend by significantly reducing their spending on third-party data.

Vanarama