Case Study: The Philadelphia Inquirer achieves 111% more newsletter sign-ups with BlueConic

The Philadelphia Inquirer boosts newsletter sign-ups by 111% with BlueConic

The Philadelphia Inquirer, a long-standing media institution, faced challenges in optimizing its digital experiences to drive growth and increase newsletter signups due to limitations in its existing tools for A/B testing and audience analysis. To overcome this, the customer turned to its vendor, BlueConic, to utilize the platform's advanced capabilities for smarter testing and personalization.

Using BlueConic's Dialogues and A/B testing features, The Philadelphia Inquirer tested and fine-tuned visitor experiences in real-time. This data-driven approach led to a remarkable 111% increase in daily newsletter sign-ups from a timing test and a cart abandonment dialogue that exceeded its conversion target by 18.4%. BlueConic provided the agility to quickly test, adapt, and optimize strategies for significant measurable impact.

The Philadelphia Inquirer

Nadya Tan

Director, Marketing Technology