Case Study: Telia Company Achieves 3X Higher Cross-Sell and Upsell Conversion with BlueConic

Telia Company boosts cross-sell and upsell conversions 3X with BlueConic

Telia Company, a multinational telecommunications operator, faced challenges with fragmented customer data across its multiple brands and countries. This siloed data prevented a complete customer view and hindered their ability to deliver personalized, real-time experiences. To achieve their vision of "personalization at scale," Telia needed a new technological approach and partnered with the customer data platform BlueConic.

Using BlueConic, Telia unified its customer data to build millions of individual profiles, which powered AI-driven cross-sell and upsell campaigns orchestrated through channels like email and web. This solution enabled personalized lifecycle marketing and reduced the marketing team's reliance on technical resources. BlueConic helped Telia achieve a 3x improvement in cross-sell and upsell conversion rates, a 40% increase for specific campaigns, and significant operational efficiency gains that save tens of thousands of dollars annually.

Telia Company