Case Study: Techonomy achieves unified customer profiles and new revenue streams with BlueConic

Techonomy Transforms its Clients’ Businesses

Techonomy is a digital marketing and technology agency that serves sports and recreation organizations and acts as a Solution Service Partner for BlueConic. Many of Techonomy’s clients struggled to recognize individuals across channels, expand reach to new audiences, and monetize fan/member relationships while remaining privacy‑compliant — so Techonomy needed a martech-centric solution (using BlueConic’s CDP and personalization capabilities) to unify data and drive digital transformation.

Techonomy reconfigured clients’ martech stacks with BlueConic at the center to create single customer profiles, enable real‑time personalization, dynamic segmentation, and privacy‑compliant data capture. Using BlueConic, Techonomy helped clients launch audience‑monetization and DTC programs that produced measurable business results: eliminated siloed workflows and manual exports, generated richer profiles, increased memberships and ecommerce revenue, and created new sponsor partnerships (e.g., an energy partner for a soccer team and a health insurer for a recreation site). Techonomy reports it hit or exceeded every marketing metric and drove top‑line impact by operationalizing BlueConic across its clients.

Techonomy

Damian Francois

Business Director