Case Study: Switzerland Tourism inspires travelers with Experiences by Jebbit from BlueConic

Switzerland Tourism and Pinterest Use Experiences by Jebbit to Inspire Consumers to Plan Their Next Trip

Switzerland Tourism, the Swiss National Tourist Office, wanted to keep people inspired to dream about future vacations in Switzerland during the global pandemic when travel had come to a standstill. BlueConic, through its Experiences by Jebbit product/service, helped them create an engaging way to keep potential travelers connected to Swiss destinations.

BlueConic and Switzerland Tourism launched a first-of-its-kind Pinterest Pin Extension that combined a quiz-to-board experience with lead generation, letting users discover their ideal Swiss getaway and automatically save personalized travel ideas to their Pinterest profiles. The campaign ran in four languages across five European markets and delivered strong results, including an 80% completion rate and a 31.5% average engagement rate.

Switzerland Tourism