Case Study: Simply Business achieves 199% conversion lift and 55K+ MQLs with BlueConic

Simply Business Powers Lifecycle Marketing, Drives Lead Gen with BlueConic

Simply Business, a leading UK business insurance broker that insures over 900,000 small businesses, faced a reader-identification gap: its extensive knowledge base attracted high organic traffic but lacked unified first‑party data and cross‑channel orchestration to convert visitors into buyers. To solve this, Simply Business turned to BlueConic, using BlueConic Dialogues and the platform’s data‑consolidation capabilities to collect consented profiles and better engage site visitors.

BlueConic helped Simply Business implement content meters, Dialogues, Listeners and an Insights dashboard to gate content, capture visitor emails and events, and run A/B tests. The results were a 199% uplift in conversion rate (native forms 2.43% vs BlueConic forms 7.26%), more than 55,000 MQLs captured in under six months, and richer MQL profiles (e.g., switch date, phone, employee count, turnover), markedly improving lead quality.

Simply Business

Tyler Sox

Digital Marketing Manager