Case Study: Simply Business improves campaign performance and lead capture with BlueConic

Simply Business - Customer Case Study

Simply Business worked with BlueConic to strengthen its data strategy and improve how it engages prospects and customers. As a large email and eCRM operation, the team needed a clearer single view of the customer, better message timing across channels, and a way to progressively collect more lead data over time using BlueConic’s CDP.

With BlueConic, Simply Business built omnichannel campaigns with mid-journey progressive profiling, enabling more personalized outreach and richer first-party data collection. BlueConic also helped improve paid media campaign performance and let the team capture more leads on the website through non-technical methods, while setting the stage for AI-driven recommendations and next-best-action segmentation.

Simply Business

Ata Ata

Senior eCRM Manager