Case Study: Signify achieves customer-centric personalization at scale with BlueConic

Signify boosts conversions 11% with BlueConic

Signify, the world leader in lighting, faced the challenge of fragmented customer data across its global B2B and B2C operations. This disconnected data, stored in various technologies, prevented them from creating a single customer view and delivering personalized, one-to-one experiences at scale. They turned to the customer data platform BlueConic to address this.

Using BlueConic, Signify unified online and behavioral data to build rich customer profiles with over 255 attributes per profile. This solution enabled personalized product recommendations and cross-channel marketing, resulting in an 11% uplift in conversion rates. BlueConic also provided insights used in over 50 countries, allowing Signify to drive more customer-centric targeting and enrich their account-based marketing strategies.

Signify