Case Study: Signature Hardware boosts engagement with BlueConic

Signature Hardware and Pinterest Increase Engagement with Home Style Quiz

Signature Hardware, a retailer of home decor, plumbing supplies, bath fixtures, and hardware, wanted to increase awareness and engagement with key audiences on Pinterest. BlueConic helped support the initiative through a product finder experience integrated with Experiences by Jebbit.

BlueConic implemented a quiz-to-board Pin Extension on Pinterest that asked users five quick questions to identify their signature home style and then recommended matching Signature Hardware products. The campaign delivered strong results, including 42,225 boards created, a 73% average click-through rate, an 89% completion rate, and 58-second average engagement time, more than 2x the benchmark.

Signature Hardware