Case Study: Roularta Media Group expands target audiences 6x with BlueConic look-alike modeling

Roularta Media Group expands target audiences 6x with BlueConic

Roularta Media Group, a Belgian multimedia group, faced the challenge of needing to balance strict privacy compliance and consent management across its many brands with the need to build large, valuable target audiences for its advertising partners. They turned to the BlueConic customer data platform to centrally manage consented first-party data and solve for audience segments that were sometimes too small to monetize effectively.

Using BlueConic, Roularta integrated consent objectives into customer profiles and employed the platform's AI Workbench to create real-time look-alike models. This solution allowed them to safely leverage data while expanding key audiences. BlueConic enabled a 6x increase in their automotive target audience through look-alike modeling, with engagement rates nearly matching their known audiences. These successes led Roularta to launch a dedicated look-alike model product, boosting revenue and engagement for their advertising partners.

Roularta Media Group