Case Study: Roularta Media Group achieves 10x increase in digital subscriptions with BlueConic

Roularta Increases Customer Engagement and Digital Subscriptions with Dynamic Paywall Strategy

Roularta Media Group, a Belgian multimedia company, faced the challenge of growing digital subscribers in a small market and set a target of 75,000 digital subscribers by 2025. To move beyond one-size-fits-all paywalls and better engage readers, Roularta partnered with BlueConic, leveraging its CDP capabilities and AI Workbench with Listeners to pursue a privacy-first, data-driven personalization strategy.

BlueConic implemented real-time look-alike modeling, consent-managed audience expansion, and a dynamic paywall that segments readers by status, engagement level, and content type to deliver tailored experiences. The approach expanded target audiences up to 6x, drove a tenfold increase in subscriptions with 70% of new subscribers choosing digital, and produced clear lifts in page access, recirculation, and overall reader engagement.

Roularta Media Group

Kim Vansteenkiste

Customer Journey and Data Product Manager