Case Study: Roularta Media Group achieves 6x audience expansion and launches a revenue-generating product with BlueConic

Roularta Creates New Revenue Generating Product Based on Look-Alike Modeling

Roularta Media Group, a Belgian multimedia group, needed to balance strict privacy and consent requirements across many brands while still delivering valuable, targetable audiences to advertising partners. To solve this, Roularta turned to BlueConic—using the BlueConic platform (including AI Workbench) alongside a consent sync with Didomi—to centrally manage consent, first‑party profiles, and audience building.

BlueConic enabled Roularta to store and enforce consent in profiles, sync preferences from Didomi, and run real‑time look‑alike models via AI Workbench that feed ad platforms like Google Ad Manager. The results: Roularta centrally houses ~31.3 million profiles (≈89% with at least one consent objective), achieved a 6x expansion of an automotive target audience while keeping click‑through rates within ~10% of known audiences, and launched a new revenue‑generating look‑alike product powered by BlueConic.

Roularta Media Group

Kim Vansteenkiste

Customer Journey and Data Product Manager