Case Study: RMS Beauty boosts conversions and retention with BlueConic Experiences by Jebbit

RMS Beauty - Customer Case Study

RMS Beauty, led by Senior Director of Digital Marketing and eCommerce Alejandra Tenorio, wanted to improve the customer journey by accelerating lead generation, increasing retention, and making email marketing more personalized. To address these goals, the brand turned to BlueConic’s Experiences by Jebbit to create quizzes and guided shopping experiences that could better educate customers and move them toward purchase.

With BlueConic’s Experiences by Jebbit, RMS Beauty launched personalized product recommendation experiences and gamified shopping journeys tailored to customer needs. The results were strong: the company reported average order value and conversion rate increases of over 40% compared with baseline, and it is already rolling out a fourth on-site experience to build on that success.

RMS Beauty

Alejandra Tenorio

Senior Director of Digital Marketing & eCommerce