Case Study: RevZilla (motorcycle retailer) achieves 35% revenue lift with BlueConic (CDP)

RevZilla Uses Cross-Channel Orchestration to Boost Revenue by 35%

Revzilla is an online retailer of motorcycle gear and part of the Comoto family. Facing long consideration cycles for high-value items, Revzilla had a disjointed email and SMS program that relied on single-session signals and broad product-category messaging, resulting in irrelevant daily emails. To address this, Revzilla implemented BlueConic’s CDP to unify customer data and resolve identities for richer, privacy-compliant profiles.

BlueConic imported data from multiple systems, used identity resolution and real-time Scoring Listeners to build dynamic segments from site search, UTM, visited URLs and custom scores, and sent those signals to Revzilla’s email/SMS systems to trigger targeted campaigns. The BlueConic-powered abandon browse and abandon cart programs drove measurable gains: abandon browse lifted revenue by more than 35% (orders +34%, sessions +32%), while abandon cart increased revenue and orders by 5% and sessions by 26%.

Revzilla