Case Study: Bricks & Clicks Retailer achieves faster digital experience orchestration and 51% higher CTR (40% higher ROI) with BlueConic

Retailer Orchestrates New Digital Experiences and Drives Growth Among Expanding Customer Base

Bricks & Clicks Retailer, a 50+ year old omni‑channel retailer with $1B+ in revenue and a loyalty program of over 20 million members, needed to shift from premium real‑world experiences to innovative digital experiences. The company struggled with operational agility across marketing, e‑commerce and product teams and required a way to better analyze and activate first‑party customer data—so they partnered with BlueConic.

BlueConic delivered a single customer view and real‑time orchestration using BlueConic Profiles, Connections, Listeners, Segmentation, Dialogues and Lifecycle Insights to power dynamic segments, personalized experiences, and rigorous test‑and‑learn programs. The results included a 51% higher CTR and 40% higher ROI for BlueConic segments, a 5x increase in customer lifetime value from a personalized digital experience, and lifecycle tests that produced 6x higher engagement and 4x more purchases — all with faster time‑to‑value and improved cross‑team workflows thanks to BlueConic.