Case Study: Large Fast-Fashion Retailer achieves a unified omnichannel customer view and higher CLV with BlueConic

Retailer Builds Omnichannel Customer View to Boost CX

Large Fast-Fashion Retailer, an apparel chain with 13 U.S. stores and an ecommerce storefront, needed to unify fragmented first‑party customer data from Retail Pro, Shopify, and Klaviyo to build direct, omnichannel relationships and compete with much larger retailers. To authenticate online and offline identities and centralize profiles captured via a new in‑store loyalty program, the retailer turned to BlueConic’s customer data platform.

Using BlueConic, the retailer consolidated 2.1M profiles into unified customer records, leveraged BlueConic’s AI Workbench to generate individual CLV and RFM scores, and created real‑time segments (e.g., “champions,” “potential loyalists,” “needs attention”). BlueConic dashboards deliver CLV reports in under three hours, enabling targeted lookalike audiences and ad suppression, VIP in‑store outreach, data‑driven budget allocation by store, and inventory/vendor negotiation—driving measurable operational efficiencies and improved omnichannel customer experiences.