Case Study: Raycom Sports achieves unified first-party data across web, mobile app, and email with BlueConic

Raycom Sports Unifies Data Across Web, Mobile App, and Email

Raycom Sports needed to unify first‑party data flowing from its website, mobile app, and email channels to improve audience understanding and campaign coordination. To solve that challenge, Raycom Sports selected BlueConic as its customer data platform (CDP) to centralize and manage cross‑channel data.

BlueConic implemented a CDP deployment that consolidated customer signals into unified profiles across web, app, and email, enabling better personalization and orchestration of experiences. According to the case study, the BlueConic deployment delivered measurable improvements in cross‑channel data consistency and campaign targeting, helped Raycom Sports meet key rollout milestones, and avoided common early CDP pitfalls through a structured project framework.

Raycom Sports