Case Study: Raycom Sports achieves richer viewer insights with BlueConic

Raycom Sports achieves 7.23% conversion rate with BlueConic

Raycom Sports, a production and event management company, faced challenges in understanding its fragmented digital audience and collecting deeper viewer insights for its advertising partners. To address this, they partnered with BlueConic and leveraged its progressive profiling capabilities using Dialogues and Lifecycles to create dynamic surveys on the ACC website.

Using BlueConic, Raycom implemented a multi-step survey that dynamically changed based on viewer responses, collecting over 27,000 data points without requiring heavy technical resources. This solution achieved a 7.23% conversion rate and provided rich audience profiles on travel preferences and behaviors. BlueConic enabled Raycom to instantly activate this first-party data for highly targeted advertising partnerships and more personalized customer journeys.

Raycom Sports