Case Study: Privately Owned Media Company achieves 100% growth in digital subscriptions with BlueConic

Privately Owned Media Company Achieves 100% Subscription Growth

Privately Owned Media Company, which publishes daily and weekly newspapers, magazines, and cable TV in six states, faced low digital subscription conversion from a basic five-article-per-month paywall. The publisher wanted a data-driven metering model that would unify known and anonymous reader data, personalize subscription offers and messages based on individual reader behavior and interests, and activate those personalized experiences across website and email — turning to BlueConic and its customer data platform and content metering capabilities.

BlueConic built unified first-party profiles that persistently store descriptive and behavioral attributes and update in real time, enabling a personalized content meter that served tailored subscription CTAs and offered extra free access in exchange for email capture. BlueConic also connected profile data to Campaign Monitor to personalize newsletters. As a result of the BlueConic-powered approach, the publisher achieved 100% growth in digital subscriptions.