Case Study: PepsiCo boosts conversions with Experiences by Jebbit by BlueConic

PepsiCo Enhances Customer Engagement with Experiences by Jebbit

PepsiCo, the global food and beverage company behind brands like Pepsi-Cola, Lay's, and Gatorade, wanted to adapt to a cookieless future by building stronger direct relationships with consumers. To do that, PepsiCo turned to BlueConic’s Experiences by Jebbit to create more engaging website interactions and collect first-party and zero-party data from snack shoppers on snacks.com.

Using BlueConic’s Experiences by Jebbit Companion widget, PepsiCo asked visitors fun preference-based questions and delivered personalized snack recommendations in real time. The result was a 2x lift in conversions, 77% visitor engagement with the quiz, an 85% average response rate across screens, and 36% of consumers visiting the recommended product page.

PepsiCo

Sarah Pichardo

Tech Venturing & Innovation