Case Study: Opel achieves 3x higher engagement with BlueConic

Opel and Pinterest Achieve 3x Higher Engagement Rate with Interactive Lookbook

Opel, one of Europe’s largest automakers, wanted to boost brand awareness in France ahead of the launch of the new Opel Corsa. The company needed an interactive way to showcase the car’s unique features, and worked with BlueConic using Experiences by Jebbit.

BlueConic helped Opel create the first-ever lookbook in Europe on Pinterest, leading users from a standard ad into an interactive Pin Extension with an overview and deeper feature exploration. The campaign drove 11x higher click-through rate and 3x higher engagement rate, while also giving Opel data to better target future advertising to consumer interests.

Opel