Case Study: Odido achieves hyper-personalized omni-channel journeys with BlueConic

Odido Revolutionizes Customer Journeys with AI-Powered Personalization

Odido, a major mobile communications company in the Netherlands, faced the challenge of scaling its personalization efforts due to siloed data and legacy systems. Despite an early focus on customer data, the company needed a unified view of its customers to deliver the seamless, relevant experiences demanded by today's consumers. To address this, Odido partnered with vendor BlueConic and its customer data platform (CDP).

Using BlueConic's CDP, Odido consolidated data into unified customer profiles and implemented an AI-driven Next Best Action model. This solution enabled hyper-personalized experiences across all customer touchpoints. The results were remarkable, with 85% of converting journeys influenced by the platform and click-through rates for commercial messages increasing to 8-12%. The partnership with BlueConic transformed Odido's customer engagement.

Odido

Eddy van der Sman

Senior Technical Product Manager