Case Study: Odido achieves hyper-personalized customer journeys with BlueConic

Odido boosts click-through rates 8-12% with BlueConic

Odido, a major telecommunications provider in the Netherlands, faced the challenge of scaling its personalization efforts due to legacy processes and siloed customer data. Despite an early focus on first-party data, the company needed a unified view of its customers to deliver the seamless, hyper-relevant experiences required to retain customers and drive growth. To address this, Odido partnered with vendor BlueConic and its customer data platform (CDP).

The solution involved using BlueConic's CDP to consolidate data into unified customer profiles and implement an AI-driven Next Best Action model. This allowed Odido to activate real-time, personalized interactions across all touchpoints. The measurable results were significant, with 85% of converting customer journeys being influenced by the platform and an 8-12% increase in click-through rates for commercial messages.

Odido