Case Study: Nestlé Purina achieves personalized engagement at scale with BlueConic

Nestle Purina achieves 86% completion rate with BlueConic

Nestlé Purina, a subsidiary of Nestlé that produces pet food and supplies, faced the challenge of engaging its diverse consumer base with personalized experiences. Their primary goals were to unlock the value of first-party data, create a connected data ecosystem, and build scalable personalization. To address this, they partnered with BlueConic and leveraged its Experiences platform for interactive content and first-party data collection.

Using the BlueConic Experiences platform, Nestlé Purina created engaging quizzes and surveys to capture high-quality consumer data, which was integrated with their SAP system. This solution achieved impressive results, including an 86% completion rate and a 65% lead capture rate for their interactive content. The initiative significantly reduced their cost per lead to $0.30 and provided deep consumer insights for more targeted marketing.

Nestle Purina