Case Study: NBTC Holland Marketing achieves 4.5% banner conversions and increased bookings with BlueConic

NBTC optimizes the online customer experience at Holland.com

NBTC Holland Marketing, the Netherlands Board of Tourism & Conventions, needed to move from broad branding to performance-driven online marketing to convert web visitors into real-life tourists and bookings amid reduced government funding and a partner-led co-creation strategy. To build continuous, personalized communication with anonymous site visitors, NBTC Holland Marketing engaged BlueConic to capture visitor traits and behavior and support a more relevant, conversion-focused approach.

BlueConic captured and segmented visitors by group composition and interests, automatically serving deep‑linked partner banners matched to each profile while NBTC combined this with a performance-based ad model for select partners. The BlueConic solution boosted deep-linked banner conversions to 4.5% (vs. a 0.15–0.25% industry average), increased absolute bookings, and provided market-specific visitor insights that NBTC Holland Marketing is using to expand and refine its personalized campaigns.

NBTC Holland Marketing

Natasja Fortuin

Manager Online Marketing