Case Study: National Review achieves 4x subscription growth with BlueConic CDP

National Review Increases Subscriptions by 4x with CDP

National Review, a leading conservative political opinion and news publication, faced fragmented user data across multiple marketing tools while undertaking a complete overhaul of its digital products and website. To collect unified, in-depth user data and protect conversions during the redesign, National Review onboarded BlueConic’s customer data platform (CDP).

BlueConic was integrated into National Review’s adtech and martech stacks—acting as a metered paywall via open-source APIs and unifying data from partners like Sailthru and Parse.ly—to create real-time segments and personalized user journeys. The BlueConic-driven solution helped National Review increase subscriptions 4x without paid marketing, double email open rates and 4x email-driven pageviews, raise webathon donations 2.5x, improve site engagement metrics, and avoid costly investments.

National Review

Garrett Bewkes

Publisher