Case Study: Member Service Organization achieves triple-digit conversion gains with BlueConic

Member Service Organization - Customer Case Study

Member Service Organization, a membership group with more than 4 million customers and 30+ digital touchpoints, needed to be visible and relevant to members at the exact moments they required help. To avoid showing existing members prospect promotions and to better tailor experiences, they turned to BlueConic for a personalization and segmentation solution that could identify individuals across channels and build actionable profiles.

BlueConic implemented a profile-driven personalization platform that identifies visitors on arrival, progressively augments profiles with behavior, and activates dynamic messages for targeted segments. The results included 77% more clicks and 108% more conversions versus standard on-site ads, a 29% lift in email open rates and a 110% higher click rate for segmented content; the program also linked five operational touchpoints (retail, email, online portal and subdomains), supported organizational alignment, and helped drive reported growth to over 200 million members.