Case Study: McCormick boosts engagement and personalization with BlueConic's Experiences by Jebbit

McCormick - Customer Case Study

McCormick partnered with BlueConic using Experiences by Jebbit to strengthen its digital customer engagement strategy. Megan Cooper, Global Digital Experiences Manager II at McCormick, wanted to create more interactive, enjoyable content while also improving DTC conversion and capturing richer consumer insights for better email segmentation and personalization.

With BlueConic’s Experiences by Jebbit, McCormick launched gamified experiences, product and recipe match quizzes, and a Holiday Recipe Guide lookbook that resonated with customers. The results included engagement and completion rates consistently above platform averages, plus significant growth in the email subscriber list, showing measurable gains in both interaction and audience growth.

McCormick

Megan Cooper

Global Digital Experiences Manager