Case Study: LoveSeen achieves 6X lift in opt-in rates with BlueConic's Find My Lash quiz

LoveSeen Drives a 6X Lift in Opt-in Rates with 'Find My Lash' Product Recommendation Quiz

LoveSeen, a cruelty-free false lash brand, needed a better way to understand website visitors and deliver personalized product recommendations that would help build long-term customer relationships. To solve this, the company worked with BlueConic to better capture first-party data and make its communications more relevant after purchase.

BlueConic helped LoveSeen create a “Find My Lash” product recommendation quiz, prominently placed on the homepage, which collected preferences and contact details and sent the data into Attentive for personalized email and SMS follow-up. The quiz drove strong results: 35% of site visitors engaged with it, opt-in rates were 6X higher than the website pop-up, online conversion rates increased by 60%, and personalized messaging doubled email open and click-through rates.

LoveSeen

Molly Garraway

Managing Director