Case Study: Jobson Optical Group achieves higher engagement and high-quality leads with BlueConic

Jobson Optical Group Transforms its Clients’ Businesses

Jobson Optical Group, a healthcare information, education and marketing services company, wanted to help its eyecare clients identify the audiences most likely to respond to their products and services. To do that while respecting privacy, it needed better insights and technology to target audiences more precisely and deliver personalized messaging at scale.

Working with BlueConic and its agency RocketMill, Jobson unified first-party data from its eight websites and paid media campaigns into real-time customer profiles. Using BlueConic-powered Jobson Profile Insights, it built consented audience segments, personalized banners and email, and triggered real-time nurture streams, helping drive a 25% click-through-rate from online banner to article, a 68.5% email open rate, a 5.4% email click-through-rate, and more than 100 high quality contacts for the advertising partner.

Jobson Optical Group