Case Study: JHI Health LLC achieves higher engagement and quality leads with BlueConic

Jobson Optical Group Transforms its Clients’ Businesses

Jobson Optical Group, a leading healthcare information, education and marketing services company, wanted to help its eyecare clients improve marketing performance and patient care. The company needed a way to identify the people most likely to be interested in a product or service while keeping privacy in mind.

Working with BlueConic and RocketMill, Jobson unified first-party data into real-time customer profiles and launched Jobson Profile Insights, a service powered by BlueConic. Using behavioral data to build segments and trigger personalized banners, emails, and nurture streams, Jobson helped a client achieve a 25% click-through-rate from online banner to article, a 68.5% email open rate, and a 5.4% email click-through-rate, while also delivering over 100 high quality contacts to the advertising partner.

JHI Health LLC