Case Study: Jobson Optical Group achieves higher engagement and quality leads with BlueConic

Jobson Optical Group achieves 68.5% email open rate with BlueConic

Jobson Optical Group, a leading healthcare information company, sought to help its eyecare professional clients improve their marketing effectiveness. These clients lacked the data and resources to identify and target the right individuals for their products. To address this, Jobson partnered with the customer data platform BlueConic to unify its first-party data and gain actionable insights for its clients.

Using BlueConic, Jobson consolidated its siloed customer data into unified profiles and launched a new service called Jobson Profile Insights (JPI). This allowed them to create and activate targeted segments for personalized on-site banners and email campaigns. The solution delivered exceptional results for a client, including a 25% banner click-through rate, a 68.5% email open rate, and over 100 high-quality leads, all well above industry benchmarks. BlueConic enabled Jobson to transform its clients' marketing precision and effectiveness.

Jobson Optical Group