Case Study: Infosys enhances customer segmentation and personalization with BlueConic

Infosys - Customer Case Study

Infosys, working with BlueConic, set out to improve how it engages customers by gaining deeper insights, building stronger segmentation, and creating more dynamic, personalized interactions. In the spotlight, Rajeev Deepak Kannuru, Senior Web Developer at Infosys, described the team’s focus on using BlueConic’s AI Workbench to better understand audiences and tailor messaging more effectively.

Using BlueConic’s AI Workbench, Infosys segmented profiles into highly targeted groups, launched multiple personalized dialogue boxes in real time, and integrated data from Adobe Experience Manager (AEM) to build a fuller customer view. The result was more precise targeting and better customer engagement, though the case study did not provide specific numerical metrics; Infosys also noted that BlueConic support helped them work through a few setup issues such as automatic logouts while editing dialogues.

Infosys

Rajeev Deepak Kannuru

Senior Web Developer