Case Study: VodafoneZiggo achieves a 13.1% conversion rate with BlueConic

How VodafoneZiggo Drove a 13.1% Conversion Rate with Abandon Cart Emails

VodafoneZiggo, a long-time BlueConic customer, wanted a better way to re-engage high-intent prospects who abandoned carts before purchasing. Using the BlueConic CDP, the company tested a first-party data-driven abandon cart email campaign for a B2C segment under the Ziggo brand.

BlueConic helped VodafoneZiggo turn that single use case into a scalable engagement program across brands, business lines, and audiences. The initial B2C campaign produced a 4.2% conversion rate, B2B prospects reached 13.1%, and existing Vodafone customers converted at 7.2%, proving the model could drive measurable revenue growth.

VodafoneZiggo