Case Study: RAEN Optics achieves a personalized shopping experience and higher conversions with BlueConic

How the retailer uses customer data and personalization to create urgency and increase conversions

Raen Optics, a handmade eyewear brand from California, needed to improve its online customer experience and lacked the tools to personalize shopper journeys and drive conversions. To address this, Raen selected BlueConic’s customer data platform to tailor the website for each unique visitor, create purchase urgency, and guide customers through promotions and checkout.

BlueConic implemented real‑time customer profiles, personalized lightboxes and banners, an email capture program, and dynamic onsite messaging (including location/time‑based free two‑day shipping prompts). As a result, Raen accelerated email list growth by over 1000%, achieved a 33% higher average order value during Black Friday, saw a 6% lift in conversion rate and a 5% increase in average order value from the shipping message, and reported no customer complaints on the promotion — demonstrating clear impact from BlueConic’s solution.

Raen

Steven Johnson

Digital Marketing Manager