Case Study: Planet Blue achieves a unified omnichannel customer view and CLV-driven marketing with BlueConic

How Planet Blue uses our advanced AI models to predict and analyze shopper behavior

Planet Blue, a Malibu-founded apparel retailer with 13 stores plus an ecommerce storefront and an even split of wholesale, ecommerce, and brick-and-mortar sales, faced fragmented customer data across Retail Pro, Shopify, and Klaviyo and needed a unified omnichannel view to better engage shoppers and compete with much larger retailers. To solve this, Planet Blue turned to BlueConic and its customer data platform to authenticate and centralize first-party online and offline data for richer customer profiles.

Using BlueConic’s unified profiles and AI Workbench, Planet Blue normalized behavioral, POS, and predictive CLV/RFM data to create real-time segments (e.g., “champions,” “potential loyalists,” “needs attention”), power lookalike targeting while suppressing low-value audiences, and share CLV dashboards with stakeholders. The BlueConic implementation delivered measurable benefits—CLV reports in under three hours, more efficient ad spend and store-level budget allocation based on CLV, improved in-store VIP engagement, and data-driven inventory and vendor decisions—driving clear operational and marketing efficiencies.

Planet Blue

Dan Brewster

SVP Marketing & Digital Commerce