Case Study: PepsiCo increases first-party data with BlueConic

How PepsiCo Uses Experiences Jebbit to See a 24% Increase in First-Party Data

PepsiCo, the global food and beverage company behind brands like Pepsi, Lay’s, Doritos, and Gatorade, wanted to take a more consumer-first approach to first-party data. Instead of relying on one-off tactics, PepsiCo aimed to build stronger consumer engagement, capture richer preference data, and use those insights to improve personalization and marketing. To support this strategy, PepsiCo worked with BlueConic using BlueConic Experiences.

BlueConic helped PepsiCo create interactive, brand-specific experiences such as quizzes, product recommendations, and lookbooks across brand and DTC sites. These experiences drove meaningful engagement, including a 75% completion rate for Rockstar’s product recommendation experience, a fivefold increase in conversion rates versus standard practices, and over five key first-party data points captured per consumer. Overall, PepsiCo saw a 24% increase in first-party data over 12 months through BlueConic.

PepsiCo

Emily Amy

Senior Analyst, Owned Data & Loyalty Strategy