Case Study: NARS Cosmetics boosts engagement and customer insights with BlueConic

How Nars Engages Customers Through Experiences by Jebbit

NARS Cosmetics, a French cosmetics and skincare brand, wanted a better understanding of its customers beyond transactional browsing and purchase data. Working with BlueConic, the company shifted from a product-first marketing approach to a more data-driven strategy focused on immersive customer interactions using Experiences by Jebbit.

BlueConic helped NARS launch 20 digital quiz experiences across its online retail platforms to gather preference, skin tone, and lifestyle insights while personalizing marketing and communications. The program delivered strong engagement results, with 25% of site visitors taking at least one quiz, a 74% average completion rate, 183,000 questions answered, and 379 hours of digital conversations, helping support lift in average order value and opt-in intent.

NARS Cosmetics

Jennifer Jackson

VP of Global Marketing