Case Study: MediaNews Group turns abandonment into subscriber growth with BlueConic

How MediaNews Group Turns Abandonment into Subscriber Growth

MediaNews Group, a publisher managing 75 brands, needed a better way to turn hesitant site visitors into subscribers in a world where traffic is down and every conversion matters. The team worked with BlueConic, using its CDP to identify different types of abandonment and react to real-time signals like exit intent, checkout abandonment, and content engagement.

BlueConic helped MediaNews Group deploy behavior-based segmentation, dynamic overlays, and triggered emails tailored to each user’s intent level, brand, and subscriber status. The result was a scalable personalization engine that let the team re-engage visitors with targeted offers and content across many sites, improving the efficiency and effectiveness of subscription growth efforts.

MediaNews Group

Tammy Ezer

Head of CDP