Case Study: Urban Decay boosts first-party data capture with BlueConic

How Experiences by Jebbit Empowers Urban Decay to Capture First-Party Data at Scale

Urban Decay, the beauty brand and subsidiary of L’Oréal, wanted to improve its customer experience and increase lifetime value by collecting key customer attributes in a more engaging way. Working with BlueConic’s Experiences by Jebbit product, the brand looked for a strategic way to gather first-party data while delivering a valuable, on-brand experience.

BlueConic helped Urban Decay launch an interactive Product Match Quiz through the Experiences by Jebbit platform to drive multi-channel engagement and data capture. The result was a 17% increase in data capture, an 85% completion rate, and a 64-second average engagement time, giving Urban Decay richer first-party data and a strong foundation for future conversational commerce experiences.

Urban Decay

Benjamin Lord

Vice President, Global Digital