Case Study: Continu Professionals achieves 21% more brand impressions and 44% lower CPA with BlueConic

How Continu is Revolutionizing Recruitment Through Personalization

Continu Professionals, a Dutch recruitment agency specializing in engineering placements, struggled to attract qualified candidates and improve placement rates while aiming for aggressive goals (20% more applications and placements). To modernize targeting under tightening privacy rules, Continu Professionals partnered with customer data platform BlueConic to move from third‑party to privacy‑compliant first‑party data capture (using BlueConic’s first‑party hostnames and profile features).

BlueConic centralized Continu Professionals’ data into real‑time customer profiles, enabled advanced segmentation and activation (via BlueConic Dialogues, Connections to DV360, and channel integrations with Google Ads and Meta), and linked offline Salesforce data to optimize the full applicant journey. The campaign delivered measurable impact: a 21% increase in brand impressions, a 44% decrease in view‑through CPA, and earned Continu Professionals a 2023 VIA Programmatic Award for Most Effective Campaign.

Continu Professionals

Loraine Seliger

Data Specialist